![]() It’s all in the taste. There is a night and day difference between malt-based beverages and pure vodka-based seltzers. We’re very proud of what we have created and consumers are responding very favorable across the US.Ĭurrently there’s nothing to stop an FMB from presenting itself as a “canned cocktail”, correct? Is this something you’d like to see changed, from a federal labeling perspective?Ĭocktails are synonymous with spirits. If a brand is misrepresenting their ingredients to try and trick a consumer, they will not last long. Transparency is one of the most important factors in winning the hearts and minds of consumers. Speak to the differences between canned cocktails such as Canteen, versus flavored malt beverages? Not all RTDs are created equally, of course. However, there was concern that we might not generate incremental sales and that we’d eat into our own volume. In this case, creating a completely new brand and new line-up of products made the most sense as we built this entirely new business, brand and product. We’re seeing our vision play out as more and more consumers look to ready-to-drink cocktails as their go-to drink for any occasion. We had always contemplated the idea of creating an RTD with my former brand. How and why did you make the shift to RTD? More information on the brand can be found at on Facebook, Twitter and Instagram, or at View source version on businesswire.You had a background in the vodka industry. The company’s line of products include: Deep Eddy Original Vodka, Deep Eddy Sweet Tea Vodka, Deep Eddy Ruby Red Vodka, Deep Eddy Cranberry Vodka, Deep Eddy Lemon Vodka, Deep Eddy Peach Vodka, Deep Eddy Orange Vodka, Deep Eddy Lime Vodka, Deep Eddy Vodka Hard Seltzers, and Deep Eddy Vodka Tea Hard Seltzers. Deep Eddy Vodka is ten times distilled and handcrafted in small batches using only premium ingredients and real flavors. An Established Growth Brand according to Beverage Information Group, Deep Eddy Vodka is recognized for its unique production process and incorporation of real, natural ingredients in its flavors. With an unwavering commitment to quality flavors and real ingredients, the premium hard seltzers are created using real vodka, tea and juices with a hint of bubbles for a crisp finish.ĪBOUT DEEP EDDY VODKA: Deep Eddy Vodka (70-80 proof), a premium spirits brand based in Austin, Texas, is one of the fastest growing premium spirits in the United States. Moreover, the new Tea variety is a nod to our origin story with Deep Eddy Sweet Tea Vodka being the first flavor introduced under the Deep Eddy name."ĭeep Eddy Vodka + Tea Hard Seltzers celebrate the Austin-based brand’s first product, Deep Eddy Sweet Tea Vodka, launched 13 years ago. "As the hard seltzer category continues to grow and vodka-based seltzers truly take the lead, Deep Eddy is uniquely positioned to innovate in this space, offering new hard seltzers to our lineup for a simple beverage that is light, refreshing and easy. Staying true to the brand’s roots, they are made with real fruit and ingredients - never sacrificing great taste," said Hannah Venhoff, Vice President, Deep Eddy Vodka. ![]() "From the first sip, Deep Eddy’s newest tea seltzers are the perfect balance of refreshing and flavorful. The vodka-based seltzers are created using real tea and juices with a hint of bubbles for a crisp finish. ![]() ![]() Deep Eddy announces the release of Deep Eddy Vodka + Tea Hard Seltzers, including Sweet Tea, Lemon Tea and Peach Tea.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |